Dataset Information

Food choice motives, attitude towards and intention to adopt personalised nutrition.

ABSTRACT:

Objective

The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition.

Subjects

Nationally representative samples were recruited in nine EU countries (n 9381).

Results

Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition.

Conclusions

Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.

SUBMITTER: Rankin A

PROVIDER: S-EPMC10260806 | biostudies-literature | 2018 Oct

REPOSITORIES: biostudies-literature

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Publications

Food choice motives, attitude towards and intention to adopt personalised nutrition.

Rankin Audrey A Bunting Brendan P BP Poínhos Rui R van der Lans Ivo A IA Fischer Arnout Rh AR Kuznesof Sharron S Almeida Mdv M Markovina Jerko J Frewer Lynn J LJ Stewart-Knox Barbara J BJ

Public health nutrition 20180517 14

<h4>Objective</h4>The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition.<h4>Subjects</h4>Nationally representative samples were recruited in nine EU countries (n ...[more]

PMID: 29771231

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Project description:ImportanceIt remains controversial whether adhering to a vegan diet may be associated with a higher prevalence of disordered eating. Also, main food choice motives and their association with disordered eating in this population are still unknown.ObjectiveTo determine the association between disordered eating attitudes and food choice motives of individuals who follow a vegan diet.Design, setting, and participantsThis is a cross-sectional online survey conducted between September 2021 and January 2023. Individuals of both sexes, aged 18 years or older, following a vegan diet for at least 6 months, currently living in Brazil were recruited through advertisements on social media.ExposureAdherence to a vegan diet and food choice motives.Main outcomes and measuresDisordered eating attitudes and food choice motives.ResultsNine hundred seventy-one participants completed the online survey. Median (IQR) age and BMI of participants was 29 (24-36) years and 22.6 (20.3-24.9), respectively, and 800 participants (82.4%) were female. Most participants (908 respondents [94%]) were categorized with the lowest level of disturbed eating attitudes. "Need and hunger," "liking," "health," "habits," and "natural concerns" were the most important food choice motives in this population, while "affect regulation," "social norms," and "social image" were the less important ones. Adjusted models showed that "liking," "need and hunger," and "health" were associated with lower levels of disordered eating attitudes, while "price," "pleasure," "sociability," "traditional eating," "visual appeal," "social norms," "social image," "weight control," and "affect regulation" were associated with higher levels of disordered eating attitudes.Conclusions and relevanceIn this cross-sectional study, as opposed to previous suggestions, levels of disordered eating were very low among vegans, although certain food choice motives were associated with disordered eating attitudes. Understanding the motivations of adhering to diets that may impose restrictions, which include vegan diets, may help tailor interventions focused on promoting healthy eating and preventing or treating disordered eating.

Dataset Information

Food choice motives, attitude towards and intention to adopt personalised nutrition.

Objective

Subjects

Results

Conclusions

Publications

Food choice motives, attitude towards and intention to adopt personalised nutrition.

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