Mobile app impulsive buying: A situational factors dataset analysis.
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ABSTRACT:
SUBMITTER: Budiman S
PROVIDER: S-EPMC10518667 | biostudies-literature | 2023 Oct
REPOSITORIES: biostudies-literature
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Mobile app impulsive buying: A situational factors dataset analysis.
Data in brief 20230910
This dataset examines the empirical model of situational factors for impulsive buying on mobile apps. The model presents factors driving impulse buying based on situational factors consisting of the physical environment, social environment, time perspective, and hedonic and utilitarian exploration. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users who accessed online market board applications and ma ...[more]
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