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Optimization of an Information Leaflet to Influence Medication Beliefs in Women With Breast Cancer: A Randomized Factorial Experiment.


ABSTRACT:

Background

Adherence to adjuvant endocrine therapy (AET) is low in women with breast cancer. Negative beliefs about the necessity of AET and high concerns are barriers to adherence.

Purpose

To use the multiphase optimization strategy to optimize the content of an information leaflet intervention, to change AET beliefs.

Methods

We conducted an online screening experiment using a 25 factorial design to optimize the leaflet. The leaflet had five components, each with two levels: (i) diagrams about AET mechanisms (on/off); (ii) infographics displaying AET benefits (enhanced/basic); (iii) AET side effects (enhanced/basic); (iv) answers to AET concerns (on/off); (v) breast cancer survivor (patient) input: quotes and photographs (on/off). Healthy adult women (n = 1,604), recruited via a market research company, were randomized to 1 of 32 experimental conditions, which determined the levels of components received. Participants completed the Beliefs about Medicines Questionnaire before and after viewing the leaflet.

Results

There was a significant main effect of patient input on beliefs about medication (β = 0.063, p < .001). There was one significant synergistic two-way interaction between diagrams and benefits (β = 0.047, p = .006), and one antagonistic two-way interaction between diagrams and side effects (β = -0.029, p = .093). There was a synergistic three-way interaction between diagrams, concerns, and patient input (β = 0.029, p = .085), and an antagonistic four-way interaction between diagrams, benefits, side effects, and concerns (β = -0.038, p = .024). In a stepped approach, we screened in four components and screened out the side effects component.

Conclusions

The optimized leaflet did not contain enhanced AET side effect information. Factorial experiments are efficient and effective for refining the content of information leaflet interventions.

SUBMITTER: Green SMC 

PROVIDER: S-EPMC10578395 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature

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Publications

Optimization of an Information Leaflet to Influence Medication Beliefs in Women With Breast Cancer: A Randomized Factorial Experiment.

Green Sophie M C SMC   Hall Louise H LH   French David P DP   Rousseau Nikki N   Parbutt Catherine C   Walwyn Rebecca R   Smith Samuel G SG  

Annals of behavioral medicine : a publication of the Society of Behavioral Medicine 20231001 11


<h4>Background</h4>Adherence to adjuvant endocrine therapy (AET) is low in women with breast cancer. Negative beliefs about the necessity of AET and high concerns are barriers to adherence.<h4>Purpose</h4>To use the multiphase optimization strategy to optimize the content of an information leaflet intervention, to change AET beliefs.<h4>Methods</h4>We conducted an online screening experiment using a 25 factorial design to optimize the leaflet. The leaflet had five components, each with two level  ...[more]

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