Ontology highlight
ABSTRACT:
SUBMITTER: Hornik J
PROVIDER: S-EPMC10582701 | biostudies-literature | 2023
REPOSITORIES: biostudies-literature
Hornik Jacob J Rachamim Matti M Graguer Sergei S
Frontiers in artificial intelligence 20231004
Marketing science embraces a wider variety of data types and measurement tools necessary for strategy, research, and applied decision making. Managing the marketing data generated by internet of things (IoT) sensors and actuators is one of the biggest challenges faced by marketing managers when deploying an IoT system. This short note shows how traditional cloud-based IoT systems are challenged by the large scale, heterogeneity, and high latency witnessed in some cloud ecosystems. It introduces ...[more]