Unknown

Dataset Information

0

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing.


ABSTRACT: Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive - and strong - effect of perceived usefulness and habit on binge-watching.

SUBMITTER: Bastos M 

PROVIDER: S-EPMC10955278 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature

altmetric image

Publications

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing.

Bastos Maria M   Naranjo-Zolotov Mijail M   Aparício Manuela M  

Heliyon 20240313 6


Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness  ...[more]

Similar Datasets

| S-EPMC7004357 | biostudies-literature
| S-EPMC10416768 | biostudies-literature
| S-EPMC10662456 | biostudies-literature
| S-EPMC7044630 | biostudies-literature
| S-EPMC5529125 | biostudies-other
| S-EPMC8504023 | biostudies-literature
| S-EPMC8996164 | biostudies-literature
| S-EPMC6302524 | biostudies-literature
| S-EPMC7554082 | biostudies-literature
| S-EPMC4593938 | biostudies-literature