Ontology highlight
ABSTRACT:
SUBMITTER: Wittmann BC
PROVIDER: S-EPMC2535823 | biostudies-literature | 2008 Jun
REPOSITORIES: biostudies-literature
Wittmann Bianca C BC Daw Nathaniel D ND Seymour Ben B Dolan Raymond J RJ
Neuron 20080601 6
The desire to seek new and unfamiliar experiences is a fundamental behavioral tendency in humans and other species. In economic decision making, novelty seeking is often rational, insofar as uncertain options may prove valuable and advantageous in the long run. Here, we show that, even when the degree of perceptual familiarity of an option is unrelated to choice outcome, novelty nevertheless drives choice behavior. Using functional magnetic resonance imaging (fMRI), we show that this behavior is ...[more]