Dataset Information

Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes.

ABSTRACT:

Introduction

Antitobacco media campaigns using public service announcements (PSAs) have shown promise in reducing smoking initiation and increasing intentions to quit. Research on what makes an effective PSA has had mixed outcomes. The present study tested the effects of specific message features in antitobacco PSAs, using theory-based physiological and self-report outcomes.

Methods

PSAs were categorized as high or low in message sensation value (MSV) and strength of argument and presented to 200 current smokers in a 2 x 2 factorial design. Physiological responses-specifically, heart rate, skin conductance, zygomaticus major, and corrugator supercilii-were assessed while participants viewed the PSAs. Beliefs, attitudes, efficacy, norms, and intentions to quit were assessed immediately following viewing.

Results

Corrugator activity was significantly greater in the high MSV condition. Among those low in sensation seeking, low MSV PSAs elicited higher self-efficacy, whereas the reverse was true for high sensation seekers. High MSV PSAs elicited higher negative beliefs in low sensation seekers. Adding physiological measures to a model predicting intention to quit did not improve the explained variance.

Discussion

The present study represents the first comprehensive theory-based experimental investigation of the effects of different features of antitobacco PSAs and provides a framework for future research in identifying effective features of such PSAs. Results illustrate the importance of considering individual differences, characterizing both PSA content and format, and outcome and response measures when evaluating antitobacco PSAs.

SUBMITTER: Strasser AA

PROVIDER: S-EPMC2666374 | biostudies-literature | 2009 Mar

REPOSITORIES: biostudies-literature

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Publications

Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes.

Strasser Andrew A AA Cappella Joseph N JN Jepson Christopher C Fishbein Martin M Tang Kathy Z KZ Han Eugene E Lerman Caryn C

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco 20090226 3

<h4>Introduction</h4>Antitobacco media campaigns using public service announcements (PSAs) have shown promise in reducing smoking initiation and increasing intentions to quit. Research on what makes an effective PSA has had mixed outcomes. The present study tested the effects of specific message features in antitobacco PSAs, using theory-based physiological and self-report outcomes.<h4>Methods</h4>PSAs were categorized as high or low in message sensation value (MSV) and strength of argument and ...[more]

PMID: 19246628

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Project description:BackgroundThe number of electronic messages securely exchanged between clinic staff and patients has risen dramatically over the last decade. A variety of studies explored whether the volume of messages sent by patients was associated with outcomes. None of these studies, however, examined whether message content itself was associated with outcomes. Because secure messaging is a significant form of communication between patients and clinic staff, it is critical to evaluate the context of the communication to best understand its impact on patient health outcomes.ObjectiveTo examine associations between patients' and clinicians' message content and changes in patients' health outcomes.MethodsWe applied a taxonomy developed specifically for secure messages to 14,394 patient- and clinic staff-generated messages derived from patient-initiated message threads. Our study population included 1602 patients, 50.94% (n=816) of whom initiated message threads. We conducted linear regression analyses to determine whether message codes were associated with changes in glycemic (A1C) levels in patients with diabetes and changes in systolic (SBP) and diastolic (DBP) blood pressure in patients with hypertension.ResultsPatients who initiated threads had larger declines in A1Cs (P=.01) compared to patients who did not initiate threads. Clinic nonresponse was associated with decreased SBP (β=-.30; 95% CI -0.56 to -0.04), as were staffs' action responses (β=-30; 95% CI -0.58 to -0.02). Increased DBP, SBP, and A1C levels were associated with patient-generated appreciation and praise messages and staff encouragement with effect sizes ranging from 0.51 (A1C) to 5.80 (SBP). We found improvements in SBP associated with patients' complaints (β=-4.03; 95% CI -7.94 to -0.12). Deferred information sharing by clinic staff was associated with increased SBP (β=1.29; 95% CI 0.4 to 2.19).ConclusionsThis is the first research to find associations between message content and patients' health outcomes. Our findings indicate mixed associations between patient message content and patient outcomes. Further research is needed to understand the implications of this work; in the meantime, health care providers should be aware that their message content may influence patient health outcomes.

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Dataset Information

Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes.

Introduction

Methods

Results

Discussion

Publications

Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes.

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