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ABSTRACT:
SUBMITTER: FitzGerald TH
PROVIDER: S-EPMC2712081 | biostudies-literature | 2009 Jul
REPOSITORIES: biostudies-literature
FitzGerald Thomas H B TH Seymour Ben B Dolan Raymond J RJ
The Journal of neuroscience : the official journal of the Society for Neuroscience 20090701 26
The human orbitofrontal cortex is strongly implicated in appetitive valuation. Whether its role extends to support comparative valuation necessary to explain probabilistic choice patterns for incommensurable goods is unknown. Using a binary choice paradigm, we derived the subjective values of different bundles of goods, under conditions of both gain and loss. We demonstrate that orbitofrontal activation reflects the difference in subjective value between available options, an effect evident acro ...[more]