Ontology highlight
ABSTRACT:
SUBMITTER: Pine A
PROVIDER: S-EPMC2816907 | biostudies-literature | 2009 Jul
REPOSITORIES: biostudies-literature
Pine Alex A Seymour Ben B Roiser Jonathan P JP Bossaerts Peter P Friston Karl J KJ Curran H Valerie HV Dolan Raymond J RJ
The Journal of neuroscience : the official journal of the Society for Neuroscience 20090701 30
Marginal utility theory prescribes the relationship between the objective property of the magnitude of rewards and their subjective value. Despite its pervasive influence, however, there is remarkably little direct empirical evidence for such a theory of value, let alone of its neurobiological basis. We show that human preferences in an intertemporal choice task are best described by a model that integrates marginally diminishing utility with temporal discounting. Using functional magnetic reson ...[more]