Ontology highlight
ABSTRACT:
SUBMITTER: Lee C
PROVIDER: S-EPMC3197590 | biostudies-literature | 2011
REPOSITORIES: biostudies-literature
Lee Charles C Linkenauger Sally A SA Bakdash Jonathan Z JZ Joy-Gaba Jennifer A JA Profitt Dennis R DR
PloS one 20111020 10
Many amateur athletes believe that using a professional athlete's equipment can improve their performance. Such equipment can be said to be affected with positive contagion, which refers to the belief of transference of beneficial properties between animate persons/objects to previously neutral objects. In this experiment, positive contagion was induced by telling participants in one group that a putter previously belonged to a professional golfer. The effect of positive contagion was examined f ...[more]