Ontology highlight
ABSTRACT:
SUBMITTER: Toole JL
PROVIDER: S-EPMC3261844 | biostudies-literature | 2012
REPOSITORIES: biostudies-literature
Toole Jameson L JL Cha Meeyoung M González Marta C MC
PloS one 20120119 1
While there is a large body of work examining the effects of social network structure on innovation adoption, models to date have lacked considerations of real geography or mass media. In this article, we show these features are crucial to making more accurate predictions of a social contagion and technology adoption at a city-to-city scale. Using data from the adoption of the popular micro-blogging platform, Twitter, we present a model of adoption on a network that places friendships in real ge ...[more]