From neural responses to population behavior: neural focus group predicts population-level media effects.
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ABSTRACT:
SUBMITTER: Falk EB
PROVIDER: S-EPMC3725133 | biostudies-literature | 2012 May
REPOSITORIES: biostudies-literature
Publications
From neural responses to population behavior: neural focus group predicts population-level media effects.
Falk Emily B EB Berkman Elliot T ET Lieberman Matthew D MD
Psychological science 20120417 5
Can neural responses of a small group of individuals predict the behavior of large-scale populations? In this investigation, brain activations were recorded while smokers viewed three different television campaigns promoting the National Cancer Institute's telephone hotline to help smokers quit (1-800-QUIT-NOW). The smokers also provided self-report predictions of the campaigns' relative effectiveness. Population measures of the success of each campaign were computed by comparing call volume to ...[more]
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