Dataset Information

Cigarette pack design and adolescent smoking susceptibility: a cross-sectional survey.

ABSTRACT:

Objectives

To compare adolescents' responses to three different styles of cigarette packaging: novelty (branded packs designed with a distinctive shape, opening style or bright colour), regular (branded pack with no special design features) and plain (brown pack with a standard shape and opening and all branding removed, aside from brand name).

Design

Cross-sectional in-home survey.

Setting uk participants

Random location quota sample of 1025 never smokers aged 11-16 years.

Main outcome measures

Susceptibility to smoking and composite measures of pack appraisal and pack receptivity derived from 11 survey items.

Results

Mean responses to the three pack types were negative for all survey items. However, 'novelty' packs were rated significantly less negatively than the 'regular' pack on most items, and the novelty and regular packs were rated less negatively than the 'plain' pack. For the novelty packs, logistic regressions, controlling for factors known to influence youth smoking, showed that susceptibility was associated with positive appraisal and also receptivity. For example, those receptive to the innovative Silk Cut Superslims pack were more than four times as likely to be susceptible to smoking than those not receptive to this pack (AOR=4.42, 95% CI 2.50 to 7.81, p<0.001). For the regular pack, an association was found between positive appraisal and susceptibility but not with receptivity and susceptibility. There was no association with pack appraisal or receptivity for the plain pack.

Conclusions

Pack structure (shape and opening style) and colour are independently associated, not just with appreciation of and receptivity to the pack, but also with susceptibility to smoke. In other words, those who think most highly of novelty cigarette packaging are also the ones who indicate that they are most likely to go on to smoke. Plain packaging, in contrast, was found to directly reduce the appeal of smoking to adolescents.

SUBMITTER: Ford A

PROVIDER: S-EPMC3780301 | biostudies-literature | 2013 Sep

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

Cigarette pack design and adolescent smoking susceptibility: a cross-sectional survey.

Ford Allison A Mackintosh Anne Marie AM Moodie Crawford C Richardson Sol S Hastings Gerard G

BMJ open 20130919 9

<h4>Objectives</h4>To compare adolescents' responses to three different styles of cigarette packaging: novelty (branded packs designed with a distinctive shape, opening style or bright colour), regular (branded pack with no special design features) and plain (brown pack with a standard shape and opening and all branding removed, aside from brand name).<h4>Design</h4>Cross-sectional in-home survey.<h4>Setting uk participants</h4>Random location quota sample of 1025 never smokers aged 11-16 years. ...[more]

PMID: 24056481

Similar Datasets

Project description:ObjectivesTo explore young adult smokers' perceptions of cigarette pack inserts promoting cessation and cigarettes designed to be dissuasive.DesignCross-sectional online survey.SettingUK.ParticipantsThe final sample was 1766 young adult smokers, with 50.3% male and 71.6% white British. To meet the inclusion criteria, participants had to be 16-34 years old and smoke factory-made cigarettes.Primary and secondary outcome measuresSalience of inserts, perceptions of inserts as information provision, perceptions of inserts on quitting, support for inserts and perceived appeal, harm and trial of three cigarettes (a standard cigarette, a standard cigarette displaying the warning 'Smoking kills' and a green cigarette).ResultsHalf the sample indicated that they would read inserts with three-fifths indicating that they are a good way to provide information about quitting (61%). Just over half indicated that inserts would make them think more about quitting (53%), help if they decided to quit (52%), are an effective way of encouraging smokers to quit (53%) and supported having them in all packs (55%). Participants who smoked factory-made cigarettes and other tobacco products (compared with exclusive factory-made cigarette smokers), had made a quit attempt within the last 6?months (compared with those that had never made a quit attempt) or were likely to make a successful quit attempt in the next 6?months (compared with those unlikely to make a quit attempt in the next 6?months) were more likely to indicate that inserts could assist with cessation. Multivariable logistic regression modelling suggested that compared with the standard cigarette, the cigarette with warning (adjusted OR=17.71; 95%?CI 13.75 to 22.80) and green cigarette (adjusted OR=30.88; 95%?CI 23.98 to 39.76) were much less desirable (less appealing, more harmful and less likely to be tried).ConclusionsInserts and dissuasive cigarettes offer policy makers additional ways of using the pack to reduce smoking.

Dataset Information

Cigarette pack design and adolescent smoking susceptibility: a cross-sectional survey.

Objectives

Design

Setting uk participants

Main outcome measures

Results

Conclusions

Publications

Cigarette pack design and adolescent smoking susceptibility: a cross-sectional survey.

Similar Datasets

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