Ontology highlight
ABSTRACT:
SUBMITTER: Newman GE
PROVIDER: S-EPMC3956169 | biostudies-literature | 2014 Mar
REPOSITORIES: biostudies-literature
Newman George E GE Bloom Paul P
Proceedings of the National Academy of Sciences of the United States of America 20140224 10
Contagion is a form of magical thinking in which people believe that a person's immaterial qualities or essence can be transferred to an object through physical contact. Here we investigate how a belief in contagion influences the sale of celebrity memorabilia. Using data from three high-profile estate auctions, we find that people's expectations about the amount of physical contact between the object and the celebrity positively predicts the final bids for items that belonged to well-liked indi ...[more]