Ontology highlight
ABSTRACT:
SUBMITTER: Chan C
PROVIDER: S-EPMC4127645 | biostudies-literature | 2014 Jul
REPOSITORIES: biostudies-literature
Journal of consumer psychology : the official journal of the Society for Consumer Psychology 20140701 3
Consumers frequently encounter moral violations in everyday life. They watch movies and television shows about crime and deception, hear news reports of corporate fraud and tax evasion, and hear gossip about cheaters and thieves. How does exposure to moral violations influence consumption? Because moral violations arouse disgust and because disgust is an evolutionarily important signal of contamination that should provoke a multi-modal response, we hypothesize that moral violations affect a key ...[more]