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Facial masculinity: how the choice of measurement method enables to detect its influence on behaviour.

ABSTRACT: Recent research has explored the relationship between facial masculinity, human male behaviour and males' perceived features (i.e. attractiveness). The methods of measurement of facial masculinity employed in the literature are quite diverse. In the present paper, we use several methods of measuring facial masculinity to study the effect of this feature on risk attitudes and trustworthiness. We employ two strategic interactions to measure these two traits, a first-price auction and a trust game. We find that facial width-to-height ratio is the best predictor of trustworthiness, and that measures of masculinity which use Geometric Morphometrics are the best suited to link masculinity and bidding behaviour. However, we observe that the link between masculinity and bidding in the first-price auction might be driven by competitiveness and not by risk aversion only. Finally, we test the relationship between facial measures of masculinity and perceived masculinity. As a conclusion, we suggest that researchers in the field should measure masculinity using one of these methods in order to obtain comparable results. We also encourage researchers to revise the existing literature on this topic following these measurement methods.

SUBMITTER: Sanchez-Pages S

PROVIDER: S-EPMC4229127 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature

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Facial masculinity: how the choice of measurement method enables to detect its influence on behaviour.

Sanchez-Pages Santiago S Rodriguez-Ruiz Claudia C Turiegano Enrique E

PloS one 20141112 11

Recent research has explored the relationship between facial masculinity, human male behaviour and males' perceived features (i.e. attractiveness). The methods of measurement of facial masculinity employed in the literature are quite diverse. In the present paper, we use several methods of measuring facial masculinity to study the effect of this feature on risk attitudes and trustworthiness. We employ two strategic interactions to measure these two traits, a first-price auction and a trust game. ...[more]

PMID: 25389770

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Project description:Body mass index (BMI) and its facial correlates influence a range of perceptions including masculinity and attractiveness. BMI conflates body fat and muscle which are sexually dimorphic because men typically have more muscle but less fat than women. We therefore investigated the influence of facial correlates of body composition (fat mass and muscle mass) on the perception of masculinity in male faces. Women have been found to prefer more masculine looking men when considering short-term relationships compared with long-term relationships. We therefore conducted a second study of heterosexual women's preferences for facial correlates of fat and muscle mass under long and short relationship contexts. We digitally transformed face shape simulating the effects of raised and lowered levels of body fat or muscle, controlling for each other, height and age. In Study 1, participants rated masculinity of shape-transformed male faces. The face shape correlates of muscle mass profoundly enhanced perceived masculinity but the face shape correlates of fat mass only affected the perception of masculinity in underweight to low normal weight men. In Study 2, we asked two groups of women to optimize male face images (by adjusting the shape correlates of fat and muscle) to most resemble someone they would prefer, either for a short-term sexual relationship or for a long-term relationship. The results were consistent across the two participant groups: women preferred the appearance of male faces associated with a higher muscle mass for short-term compared with long-term relationships. No difference was found in women's preference for the face shape correlates of fat mass between the two relationship contexts. These findings suggest that the facial correlates of body fat and muscle have distinct impacts on the perception of male masculinity and on women's preferences. The findings indicate that body composition needs to be taken into consideration in psychological studies involving body weight.

Project description:Women's preferences for men's androgen dependent secondary sexual traits are proposed to be phenotypically plastic in response to exposure to pathogens and pathogen disgust. While previous studies report that masculinity in facial shape is more attractive to women who have recently been exposed to pathogenic cues and who are high in self-reported pathogen disgust, facial hair may reduce male attractiveness under conditions of high pathogens as beards are a possible breeding ground for disease carrying ectoparasites. In the present study, we test whether women's preferences for beardedness and facial masculinity vary due to exposure to different pathogenic cues. Participants (N = 688, mean age + 1SD = 31.94 years, SD = 6.69, range = 18-67) rated the attractiveness of facial composite stimuli of men when they were clean-shaven or fully bearded. These stimuli were also manipulated in order to vary sexual dimorphism by ±50%. Ratings were conducted before and after exposure to one of four experimental treatments in which participants were primed to either high pathogens (e.g. infected cuts), ectoparasites (e.g. body lice), a mixture of pathogens and ectoparasites, or a control condition (e.g. innocuous liquids). Participants then completed the three-domain disgust scale measuring attitudes to moral, sexual and pathogen disgust. We predicted that women would prefer facial masculinity following exposure to pathogenic cues, but would show reduced preferences for facial hair following exposure to ectoparasites. Women preferred full beards over clean-shaven faces and masculinised over feminised faces. However, none of the experimental treatments influenced the direction of preferences for facial masculinity or beardedness. We also found no association between women's self-reported pathogen disgust and their preferences for facial masculinity. However, there was a weak positive association between moral disgust scores and preferences for facial masculinity, which might reflect conservatism and preferences for gender typicality in faces. Women's preferences for beards were positively associated with their pathogen disgust, which runs contrary to our predictions and may reflect preferences for high quality individuals who can withstand any costs of beardedness, although further replications are necessary before firm conclusions can be made. We conclude that there is little support for pathogenic exposure being a mechanism that underpins women's directional preferences for masculine traits.

Dataset Information

Facial masculinity: how the choice of measurement method enables to detect its influence on behaviour.

Publications

Facial masculinity: how the choice of measurement method enables to detect its influence on behaviour.

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