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Direct-to-consumer tobacco marketing and its association with tobacco use among adolescents and young adults.


ABSTRACT: OBJECTIVE:We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (current), and smoking ?100 cigarettes in lifetime (established) among adolescents and young adults. METHODS:We surveyed a U.S. telephone sample of 3,342 15- to 23-year-olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N = 2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking. RESULTS:Overall, 12% of 15- to 17-year-olds and 26% of 18- to 23-year-olds were exposed to direct-to-consumer tobacco marketing. Racial/ethnic minority nonsmoking respondents were more likely to see tobacco websites than nonsmoking whites. Respondents exposed to either form of direct-to-consumer tobacco marketing were more likely to currently smoke (adjusted odds ratio 2.2, 95% confidence interval 1.3-3.8), while those exposed to both forms of marketing experienced even higher odds of currently smoking (adjusted odds ratio 2.7, 95% confidence interval 1.1-6.6). We observed similar relationships for ever having tried smoking and established smoking. CONCLUSIONS:Direct-to-consumer tobacco marketing reaches adolescent and young adult nonsmokers and is associated with smoking behavior.

SUBMITTER: Soneji S 

PROVIDER: S-EPMC4241586 | biostudies-literature | 2014 Aug

REPOSITORIES: biostudies-literature

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Direct-to-consumer tobacco marketing and its association with tobacco use among adolescents and young adults.

Soneji Samir S   Ambrose Bridget K BK   Lee Won W   Sargent James J   Tanski Susanne S  

The Journal of adolescent health : official publication of the Society for Adolescent Medicine 20140321 2


<h4>Objective</h4>We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (current), and smoking ≥100 cigarettes in lifetime (established) among adolescents and young adults.<h4>Methods</h4>We surveyed a U.S. telephone sample of 3,342 15- to 23-year-olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N = 2,541 [75%]), we asses  ...[more]

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