Ontology highlight
ABSTRACT:
SUBMITTER: Wagner JK
PROVIDER: S-EPMC4251368 | biostudies-literature | 2012 Sep
REPOSITORIES: biostudies-literature
Wagner Jennifer K JK Royal Charmaine D CD
Journal of personalized medicine 20120912 3
Sports-related genetic testing is a sector of the diverse direct-to-consumer (DTC) industry that has not yet been examined thoroughly by academic scholars. A systematic search was used to identify companies in this sector and content analysis of online information was performed. More than a dozen companies were identified. Marketing practices observed generally did not target parents for child testing, and marketing images were mild compared to images used in popular media. Information was provi ...[more]