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Dictator Game Giving: The Importance of Descriptive versus Injunctive Norms.

ABSTRACT: Human behaviour is influenced by social norms but norms can entail two types of information. Descriptive norms refer to what others do in this context, while injunctive norms refer to what ought to be done to ensure social approval. In many real-world situations these norms are often presented concurrently meaning that their independent effects on behaviour are difficult to establish. Here we used an online Dictator Game to test how descriptive and injunctive norms would influence dictator donations when presented independently of one another. In addition, we varied the cost of complying with the norm: By stating that $0.20 or $0.50 cent donations from a $1 stake were normal or suggested, respectively. Specifying a higher target amount was associated with increased mean donation size. In contrast to previous studies, descriptive norms did not seem to influence giving behaviour in this context, whereas injunctive norms were associated with increased likelihood to give at least the target amount to the partner. This raises the question of whether injunctive norms might be more effective than descriptive norms at promoting prosocial behaviour in other settings.

SUBMITTER: Raihani NJ

PROVIDER: S-EPMC4262257 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature

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Dictator Game Giving: The Importance of Descriptive versus Injunctive Norms.

Raihani Nichola J NJ McAuliffe Katherine K

PloS one 20141210 12

Human behaviour is influenced by social norms but norms can entail two types of information. Descriptive norms refer to what others do in this context, while injunctive norms refer to what ought to be done to ensure social approval. In many real-world situations these norms are often presented concurrently meaning that their independent effects on behaviour are difficult to establish. Here we used an online Dictator Game to test how descriptive and injunctive norms would influence dictator donat ...[more]

PMID: 25493945

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Project description:Does religion promote prosocial behaviour? Despite numerous publications that seem to answer this question affirmatively, divergent results from recent meta-analyses and pre-registered replication efforts suggest that the issue is not yet settled. Uncertainty lingers around (i) whether the effects of religious cognition on prosocial behaviour were obtained through implicit cognitive processes, explicit cognitive processes or both and (ii) whether religious cognition increases generosity only among people disinclined to share with anonymous strangers. Here, we report two experiments designed to address these concerns. In Experiment 1, we sought to replicate Shariff and Norenzayan's demonstration of the effects of implicit religious priming on Dictator Game transfers to anonymous strangers; unlike Shariff and Norenzayan, however, we used an online environment where anonymity was virtually assured. In Experiment 2, we introduced a 'taking' option to allow greater expression of baseline selfishness. In both experiments, we sought to activate religious cognition implicitly and explicitly, and we investigated the possibility that religious priming depends on the extent to which subjects view God as a punishing, authoritarian figure. Results indicated that in both experiments, religious subjects transferred more money on average than did non-religious subjects. Bayesian analyses supported the null hypothesis that implicit religious priming did not increase Dictator Game transfers in either experiment, even among religious subjects. Collectively, the two experiments furnished support for a small but reliable effect of explicit priming, though among religious subjects only. Neither experiment supported the hypothesis that the effect of religious priming depends on viewing God as a punishing figure. Finally, in a meta-analysis of relevant studies, we found that the overall effect of implicit religious priming on Dictator Game transfers was small and did not statistically differ from zero.

Dataset Information

Dictator Game Giving: The Importance of Descriptive versus Injunctive Norms.

Publications

Dictator Game Giving: The Importance of Descriptive versus Injunctive Norms.

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