Consumer familiarity, perspectives and expected value of personalized medicine with a focus on applications in oncology.

ABSTRACT: Knowledge of consumer perspectives of personalized medicine (PM) is limited. Our study assessed consumer perspectives of PM, with a focus on oncology care, to inform industry, clinician and payer stakeholders' programs and policy.A nationally representative survey of 602 US consumers' ?30 years old explored familiarity, perspectives and expected value of PM.Most (73%) respondents have not heard of 'personalized medicine,' though after understanding the term most (95%) expect PM to have a positive beneft. Consumer's willingness to pay is associated with products' impact on survival, rather than predicting disease risk. If testing indicates consumers are not candidates for oncology therapies, most (84%) would seek a second opinion or want therapy anyway.Understanding heterogeneity in consumer perspectives of PM can inform program and policy development.

SUBMITTER: Garfeld S 

PROVIDER: S-EPMC4303575 | biostudies-literature | 2015 Jan

REPOSITORIES: biostudies-literature