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Social identity threat motivates science-discrediting online comments.

ABSTRACT: Experiencing social identity threat from scientific findings can lead people to cognitively devalue the respective findings. Three studies examined whether potentially threatening scientific findings motivate group members to take action against the respective findings by publicly discrediting them on the Web. Results show that strongly (vs. weakly) identified group members (i.e., people who identified as "gamers") were particularly likely to discredit social identity threatening findings publicly (i.e., studies that found an effect of playing violent video games on aggression). A content analytical evaluation of online comments revealed that social identification specifically predicted critiques of the methodology employed in potentially threatening, but not in non-threatening research (Study 2). Furthermore, when participants were collectively (vs. self-) affirmed, identification did no longer predict discrediting posting behavior (Study 3). These findings contribute to the understanding of the formation of online collective action and add to the burgeoning literature on the question why certain scientific findings sometimes face a broad public opposition.

SUBMITTER: Nauroth P

PROVIDER: S-EPMC4315604 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature

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Social identity threat motivates science-discrediting online comments.

Nauroth Peter P Gollwitzer Mario M Bender Jens J Rothmund Tobias T

PloS one 20150203 2

Experiencing social identity threat from scientific findings can lead people to cognitively devalue the respective findings. Three studies examined whether potentially threatening scientific findings motivate group members to take action against the respective findings by publicly discrediting them on the Web. Results show that strongly (vs. weakly) identified group members (i.e., people who identified as "gamers") were particularly likely to discredit social identity threatening findings public ...[more]

PMID: 25646725

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Project description:To maintain a positive overall view of their group, people judge likeable ingroup members more favourably and deviant ingroup members more harshly than comparable outgroup members. Research suggests that such derogation of deviant ingroup members aims to restore the image of the group by symbolically excluding so-called 'black sheeps'. We hypothesized that information about a harm-doer's group membership influences observers' justice-seeking reactions. Motives for punishment vary based on whether the goal is to punish past harm-doing (i.e., retributive motives), help harm-doers recognize the harm inflicted and reintegrate into society (i.e., restorative motives), or control harm-doer's future behaviour through incapacitating practices and exclusion from society (i.e., utilitarian motives). We hypothesized that immoral behaviours by ingroup rather than outgroup members jeopardize the group's reputation and therefore activate utilitarian (i.e., exclusion-oriented) motives for punishment. Study 1 (N = 187) confirmed that people displayed more utilitarian motives and less restorative motives when sanctioning an ingroup as opposed to an outgroup harm-doer. Study 2 (N = 122) manipulated typicality to the ingroup. Participants displayed stronger utilitarian (i.e., exclusion-oriented) punishment motives when the harm-doer was presented as a typical ingroup rather than an outgroup member. Study 3 (N = 292) replicated the findings of Studies 1 and 2 and further showed that people displayed stronger utilitarian punishments against an ingroup offender through the experience of increased identity threat. Contrary to our expectations, observers' ingroup identification did not moderate the effect of group membership or typicality to the ingroup on justice reactions. Yet, ingroup identification influenced both experienced identity threat (i.e., mediator) and utilitarian motives for punishment with high identifiers experiencing higher threat and displaying stronger utilitarian punishment motive. We discuss the results in terms of people's concern for the protection of their group identity.

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Social identity threat motivates science-discrediting online comments.

Publications

Social identity threat motivates science-discrediting online comments.

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