Ontology highlight
ABSTRACT:
SUBMITTER: Smith A
PROVIDER: S-EPMC4339868 | biostudies-literature | 2014 May
REPOSITORIES: biostudies-literature
American economic journal. Microeconomics 20140501 2
We investigate the feasibility of inferring the choices people would make (if given the opportunity) based on their neural responses to the pertinent prospects when they are not engaged in actual decision making. The ability to make such inferences is of potential value when choice data are unavailable, or limited in ways that render standard methods of estimating choice mappings problematic. We formulate prediction models relating choices to "non-choice" neural responses and use them to predict ...[more]