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The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012.


ABSTRACT: This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™.Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.

SUBMITTER: Nhean S 

PROVIDER: S-EPMC4410775 | biostudies-literature | 2014 Jun

REPOSITORIES: biostudies-literature

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The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012.

Nhean Siphannay S   Nyborn Justin J   Hinchey Danielle D   Valerio Heather H   Kinzel Kathryn K   Siegel Michael M   Jernigan David H DH  

Substance use & misuse 20140205 7


<h4>Background</h4>This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.<h4>Objectives</h4>We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.<h4>Methods</h4>We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.<h4>Results</h4>We identified 1  ...[more]

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