Ontology highlight
ABSTRACT:
SUBMITTER: Mollgaard A
PROVIDER: S-EPMC4425543 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Mollgaard Anders A Mathiesen Joachim J
PloS one 20150508 5
Data from the social-media site, Twitter, is used to study the fluctuations in tweet rates of brand names. The tweet rates are the result of a strongly correlated user behavior, which leads to bursty collective dynamics with a characteristic 1/f noise. Here we use the aggregated "user interest" in a brand name to model collective human dynamics by a stochastic differential equation with multiplicative noise. The model is supported by a detailed analysis of the tweet rate fluctuations and it repr ...[more]