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Threat-Related Information Suggests Competence: A Possible Factor in the Spread of Rumors.


ABSTRACT: Information about potential danger is a central component of many rumors, urban legends, ritual prescriptions, religious prohibitions and witchcraft crazes. We investigate a potential factor in the cultural success of such material, namely that a source of threat-related information may be intuitively judged as more competent than a source that does not convey such information. In five studies, we asked participants to judge which of two sources of information, only one of which conveyed threat-related information, was more knowledgeable. Results suggest that mention of potential danger makes a source appear more competent than others, that the effect is not due to a general negativity bias, and that it concerns competence rather than a more generally positive evaluation of the source.

SUBMITTER: Boyer P 

PROVIDER: S-EPMC4464524 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature

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Threat-Related Information Suggests Competence: A Possible Factor in the Spread of Rumors.

Boyer Pascal P   Parren Nora N  

PloS one 20150610 6


Information about potential danger is a central component of many rumors, urban legends, ritual prescriptions, religious prohibitions and witchcraft crazes. We investigate a potential factor in the cultural success of such material, namely that a source of threat-related information may be intuitively judged as more competent than a source that does not convey such information. In five studies, we asked participants to judge which of two sources of information, only one of which conveyed threat-  ...[more]

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