Ontology highlight
ABSTRACT:
SUBMITTER: Feng L
PROVIDER: S-EPMC4498816 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Feng Ling L Hu Yanqing Y Li Baowen B Stanley H Eugene HE Havlin Shlomo S Braunstein Lidia A LA
PloS one 20150710 7
Modern social media are becoming overloaded with information because of the rapidly-expanding number of information feeds. We analyze the user-generated content in Sina Weibo, and find evidence that the spread of popular messages often follow a mechanism that differs from the spread of disease, in contrast to common belief. In this mechanism, an individual with more friends needs more repeated exposures to spread further the information. Moreover, our data suggest that for certain messages the c ...[more]