Framing Pictorial Cigarette Warning Labels to Motivate Young Smokers to Quit.

ABSTRACT:

Introduction

The Family Smoking Prevention and Tobacco Control Act requires new pictorial warnings for U.S. cigarette packs, but enactment has been delayed by tobacco industry lawsuits. Research can inform implementation of the pictorial warning requirement and identify ways to optimize their public health impact post-implementation. This study investigated the impact of warning label message framing on young smokers' motivation to quit, examining cessation self-efficacy, and perceived risks as moderators of message framing impact.

Methods

Smokers ages 18-30 (n = 740) completed baseline measures and were randomized to view 4 images of cigarette packs with pictorial health warnings featuring gain- or loss-framed messages. Motivation to quit was assessed after participants vie

SUBMITTER: Mays D 

PROVIDER: S-EPMC4542675 | biostudies-literature | 2015 Jul

REPOSITORIES: biostudies-literature