Ontology highlight
ABSTRACT:
SUBMITTER: Zhang C
PROVIDER: S-EPMC4564240 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Zhang Cheng C Phang Chee Wei CW Zeng Xiaohua X Wang Ximeng X Xu Yunjie Y Huang Yun Y Contractor Noshir N
PloS one 20150909 9
Using large-scale interaction data from a virtual world, we show that people's propensity to socialize (forming new social connections) varies by hour of the day. We arrive at our results by longitudinally tracking people's friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and wee ...[more]