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Circadian Rhythms in Socializing Propensity.


ABSTRACT: Using large-scale interaction data from a virtual world, we show that people's propensity to socialize (forming new social connections) varies by hour of the day. We arrive at our results by longitudinally tracking people's friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and weekends and are robust to variations in individual characteristics and geographical conditions.

SUBMITTER: Zhang C 

PROVIDER: S-EPMC4564240 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature

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Circadian Rhythms in Socializing Propensity.

Zhang Cheng C   Phang Chee Wei CW   Zeng Xiaohua X   Wang Ximeng X   Xu Yunjie Y   Huang Yun Y   Contractor Noshir N  

PloS one 20150909 9


Using large-scale interaction data from a virtual world, we show that people's propensity to socialize (forming new social connections) varies by hour of the day. We arrive at our results by longitudinally tracking people's friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and wee  ...[more]

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