Cultural Differences in Donation Decision-Making.
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ABSTRACT:
SUBMITTER: Wang Y
PROVIDER: S-EPMC4570768 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Publications
Cultural Differences in Donation Decision-Making.
Wang Yan Y Tang Yi-Yuan YY Wang Jinjun J
PloS one 20150915 9
Decisions to help those in need are essential for human development and survival. Previous studies have demonstrated the "identified effect", in which one identifiable individual typically invokes stronger feelings of compassion and receives greater aid than statistical victim. However, this preference might be influenced by cultural differences. In the current study, Chinese respondents' ratings of distress and sympathy and their willingness to contribute are greater for a group of sick childre ...[more]
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