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A cost-effectiveness analysis of the first federally funded antismoking campaign.

ABSTRACT:

Background

In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.

Purpose

Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.

Methods

Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.

Results

Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.

Conclusions

Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.

SUBMITTER: Xu X

PROVIDER: S-EPMC4603744 | biostudies-literature | 2015 Mar

REPOSITORIES: biostudies-literature

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A cost-effectiveness analysis of the first federally funded antismoking campaign.

Xu Xin X Alexander Robert L RL Simpson Sean A SA Goates Scott S Nonnemaker James M JM Davis Kevin C KC McAfee Tim T

American journal of preventive medicine 20141210 3

<h4>Background</h4>In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.<h4>Purpose</h4>Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.<h4>Methods</h4>Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) ga ...[more]

PMID: 25498550

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