Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making.
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ABSTRACT:
SUBMITTER: Sun Y
PROVIDER: S-EPMC4714888 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Publications
Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making.
Sun Yan Y Li Shu S Bonini Nicolao N Liu Yang Y
PloS one 20160115 1
We investigate the effect of graph scale on risky choices. By (de)compressing the scale, we manipulate the relative physical distance between options on a given attribute in a coordinate graphical context. In Experiment 1, the risky choice changes as a function of the scale in the graph. In Experiment 2, we show that the type of graph scale also affects decision times. In Experiment 3, we examine the graph scale effect by using real money among students who have taken statistics courses. Consequ ...[more]
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