The "Majority Illusion" in Social Networks.
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ABSTRACT:
SUBMITTER: Lerman K
PROVIDER: S-EPMC4757419 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Publications
The "Majority Illusion" in Social Networks.
Lerman Kristina K Yan Xiaoran X Wu Xin-Zeng XZ
PloS one 20160217 2
Individual's decisions, from what product to buy to whether to engage in risky behavior, often depend on the choices, behaviors, or states of other people. People, however, rarely have global knowledge of the states of others, but must estimate them from the local observations of their social contacts. Network structure can significantly distort individual's local observations. Under some conditions, a state that is globally rare in a network may be dramatically over-represented in the local nei ...[more]
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