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Quantifying the Search Behaviour of Different Demographics Using Google Correlate.


ABSTRACT: Vast records of our everyday interests and concerns are being generated by our frequent interactions with the Internet. Here, we investigate how the searches of Google users vary across U.S. states with different birth rates and infant mortality rates. We find that users in states with higher birth rates search for more information about pregnancy, while those in states with lower birth rates search for more information about cats. Similarly, we find that users in states with higher infant mortality rates search for more information about credit, loans and diseases. Our results provide evidence that Internet search data could offer new insight into the concerns of different demographics.

SUBMITTER: Letchford A 

PROVIDER: S-EPMC4766235 | biostudies-literature | 2016

REPOSITORIES: biostudies-literature

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Quantifying the Search Behaviour of Different Demographics Using Google Correlate.

Letchford Adrian A   Preis Tobias T   Moat Helen Susannah HS  

PloS one 20160224 2


Vast records of our everyday interests and concerns are being generated by our frequent interactions with the Internet. Here, we investigate how the searches of Google users vary across U.S. states with different birth rates and infant mortality rates. We find that users in states with higher birth rates search for more information about pregnancy, while those in states with lower birth rates search for more information about cats. Similarly, we find that users in states with higher infant morta  ...[more]

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