Ontology highlight
ABSTRACT:
SUBMITTER: Dai H
PROVIDER: S-EPMC4839284 | biostudies-literature | 2015 Dec
REPOSITORIES: biostudies-literature
Dai Hengchen H Milkman Katherine L KL Riis Jason J
Psychological science 20151105 12
People often fail to muster the motivation needed to initiate goal pursuit. Across five laboratory experiments, we explored occasions when people naturally experience enhanced motivation to take actions that facilitate goal pursuit and why certain dates are more likely to spur goal initiation than others. We present causal evidence that emphasizing a temporal landmark denoting the beginning of a new time period increases people's intentions to initiate goal pursuit. In addition, we propose and s ...[more]