Numeracy and the Persuasive Effect of Policy Information and Party Cues.
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ABSTRACT:
SUBMITTER: Merola V
PROVIDER: S-EPMC4888569 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Publications
Numeracy and the Persuasive Effect of Policy Information and Party Cues.
Mérola Vittorio V Hitt Matthew P MP
Public opinion quarterly 20151231 2
Numeric political appeals represent a prevalent but overlooked domain of public opinion research. When can quantitative information change political attitudes, and is this change trumped by partisan effects? We analyze how numeracy-or individual differences in citizens' ability to process and apply numeric policy information-moderates the effectiveness of numeric political appeals on a moderately salient policy issue. Results show that those low in numeracy exhibit a strong party-cue effect, tre ...[more]
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