Unknown

Dataset Information

0

Indoor tanning promotions on social media in six US cities #UVTanning #tanning.


ABSTRACT: There is no research investigating indoor tanning advertising on social media. We assessed the use of social media to promote indoor tanning. We subscribed to social media platforms in six US cities and content-analyzed promotional messages received. We captured 662 messages on Twitter and Facebook, through salon emails, and in daily deal coupons. Salon postings were most frequent on Twitter and Facebook, with an average of 2-3 postings per week. National chains posted more frequently than local businesses. Forty percent of messages were devoid of tanning content and included photos, jokes, or popular references. Thirty percent mentioned price reductions, and 28 % referenced an upcoming holiday. Sunless tanning (17 %) was promoted more often than ultraviolet tanning (9 %). Tanning salons actively use social media as a strategy for maintaining relationships with customers and offer pricing deals that promote loyalty and high-frequency tanning.

SUBMITTER: Ricklefs CA 

PROVIDER: S-EPMC4927445 | biostudies-literature | 2016 Jun

REPOSITORIES: biostudies-literature

altmetric image

Publications

Indoor tanning promotions on social media in six US cities #UVTanning #tanning.

Ricklefs Christine A CA   Asdigian Nancy L NL   Kalra Heidi L HL   Mayer Joni A JA   Dellavalle Robert P RP   Holman Dawn M DM   Crane Lori A LA  

Translational behavioral medicine 20160601 2


There is no research investigating indoor tanning advertising on social media. We assessed the use of social media to promote indoor tanning. We subscribed to social media platforms in six US cities and content-analyzed promotional messages received. We captured 662 messages on Twitter and Facebook, through salon emails, and in daily deal coupons. Salon postings were most frequent on Twitter and Facebook, with an average of 2-3 postings per week. National chains posted more frequently than local  ...[more]

Similar Datasets

| S-EPMC5147712 | biostudies-literature
| S-EPMC8100627 | biostudies-literature
| S-EPMC7190068 | biostudies-literature
| S-EPMC5679408 | biostudies-literature
| S-EPMC3752318 | biostudies-literature
| S-EPMC6171306 | biostudies-literature
| S-EPMC3307842 | biostudies-literature
| S-EPMC8284860 | biostudies-literature
| S-EPMC5083226 | biostudies-other
| S-EPMC4117411 | biostudies-literature