Ontology highlight
ABSTRACT:
SUBMITTER: Kim SB
PROVIDER: S-EPMC5020014 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Kim Sung-Bum SB Kim Dae-Young DY
SpringerPlus 20160913 1
This research explored a conceptual framework incorporating interrelationships among corporate social responsibility (CSR), corporate ability (CA), corporate reputation (CR), and CSR-related transparency on customer loyalty within the hotel context. In this study, we also analyzed consumers' propensity to support CSR initiatives through the socio-demographic indicator of gender. We used independent sample t test and multiple regression analysis to test hypotheses based on 487 responses from Amer ...[more]