Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising.
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ABSTRACT:
SUBMITTER: Nisser A
PROVIDER: S-EPMC5179080 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Publications
Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising.
Nisser Annerose A Weidmann Nils B NB
PloS one 20161222 12
We present a field experiment that uses geo-referenced smartphone advertisements to measure ethnic preferences at a highly disaggregated level. Different types of banners advertising a vote matching tool are randomly displayed to mobile Internet users in Bosnia and Herzegovina, while recording their spatial coordinates. Differences in the response (click) rate to different ethnic cues on these banners are used to measure temporal and spatial variation in ethnic preferences among the population o ...[more]
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