The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures.
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ABSTRACT:
SUBMITTER: Barbopoulos I
PROVIDER: S-EPMC5447383 | biostudies-literature | 2017 Aug
REPOSITORIES: biostudies-literature
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The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures.
Barbopoulos I I Johansson L-O LO
Data in brief 20170505
This data article offers a detailed description of analyses pertaining to the development of the Consumer Motivation Scale (CMS), from item generation and the extraction of factors, to confirmation of the factor structure and validation of the emergent dimensions. The established goal structure - consisting of the sub-goals Value for Money, Quality, Safety, Stimulation, Comfort, Ethics, and Social Acceptance - is shown to be related to a variety of consumption behaviors in different contexts and ...[more]
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