Dataset Information

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations.

ABSTRACT: Tobacco companies use advertising to target vulnerable populations, including youth, racial/ethnic minorities, and sexual minorities.We sought to examine how personal identity affects support for population-specific anti-smoking advertisements that could serve as countermeasures to industry marketing practices.In 2014-2015, we surveyed probability phone samples of adults and adolescents (n = 6,139) and an online convenience sample of adults (n = 4,137) in the United States. We experimentally varied the description of tobacco industry marketing practices (no description, general, or specific to a target group). The four prevention target groups were teens; African Americans; Latinos; and gays, lesbians, and bisexuals (GLBs). Participants were either members or non-members of their prevention target group.Support was highest for anti-smoking advertisements targeting teens, moderate for Latinos and African Americans, and lowest for GLBs. In-group members expressed higher support than out-group members when anti-smoking advertisements targeted African Americans, Latinos, and GLBs (all p < 0.05). However, when teens were the target prevention group, in-group members expressed lower support than out-group members (p < 0.05). The description of industry marketing practices did not have an effect. Results were similar across the phone and online studies.Our findings suggest that the public strongly supports advertisements to prevent smoking among teens, but support for similar efforts among other vulnerable populations is comparatively low. Anti-smoking campaigns for vulnerable populations may benefit from a greater understanding of the role of social identity in shaping public support for such campaigns.

SUBMITTER: Baig SA

PROVIDER: S-EPMC5474382 | biostudies-literature | 2017 Jun

REPOSITORIES: biostudies-literature

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Social identity and support for counteracting tobacco company marketing that targets vulnerable populations.

Baig Sabeeh A SA Pepper Jessica K JK Morgan Jennifer C JC Brewer Noel T NT

Social science & medicine (1982) 20170418

<h4>Rationale</h4>Tobacco companies use advertising to target vulnerable populations, including youth, racial/ethnic minorities, and sexual minorities.<h4>Objective</h4>We sought to examine how personal identity affects support for population-specific anti-smoking advertisements that could serve as countermeasures to industry marketing practices.<h4>Methods</h4>In 2014-2015, we surveyed probability phone samples of adults and adolescents (n = 6,139) and an online convenience sample of adults (n ...[more]

PMID: 28427731

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Project description:ObjectiveTo develop tobacco control strategies by analyzing online tobacco marketing information in China.MethodsUsing web-crawler software, this study acquired 106,485 pieces of online tobacco marketing information published on 11 different Internet platforms including Weibo, WeChat, Baidu, etc., from January-June 2018. The data were used to investigate the characteristics and social networks of online tobacco marketing via content and social network analysis.ResultsThe total volume of online tobacco marketing during the study period was high, showing a positive trend. Of all the marketing subjects, those involving "flavor capsule", "Marlboro", and "Esse" were the most popular. The Weibo platform had the highest volume of online tobacco marketing information as well as the largest proportion of explicit marketing information. This was followed by other social media platforms such as Baidu Search, Baidu Tieba, and Xiaohongshu, where implicit marketing information predominated. The overall network structure of tobacco websites exhibited a significant centralization feature, where traditional and novel tobacco websites formed two clusters with almost no intersections. The China Tobacco Science and Education Website (http://www.tobaccoinfo.com.cn/) and E-Cigarette Home (http://ecigm.com/) were the two nodes of the highest degree centrality within the respective "circle", while the China Tobacco Monopoly Bureau Website (http://www.tobacco.gov.cn/) was the node with the highest closeness centrality. By contrast, Baidu Tieba's overall network structure was more decentralized, and the degree of correlation between different nodes was relatively low.ConclusionOnline tobacco marketing demonstrated high volumes and wide coverage, and an intertwined network, thereby creating major obstacles for tobacco control. To address this issue, the government should strengthen network supervision of tobacco marketing and revise its current regulations. Meanwhile, Internet platforms should improve self-regulation by comprehensively removing and blocking tobacco-related information. Lastly, the media and public should advocate associated policies and support Internet platform supervision.

Dataset Information

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations.

Publications

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations.

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