Cigarette graphic warning labels increase both risk perceptions and smoking myth endorsement.

ABSTRACT:

Objective

Cigarette graphic warning labels elicit negative emotion, which increases risk perceptions through multiple processes. We examined whether this emotion simultaneously affects motivated cognitions like smoking myth endorsement (e.g. 'exercise can undo the negative effects of smoking') and perceptions of cigarette danger versus other products.

Design

736 adult and 469 teen smokers/vulnerable smokers viewed one of three warning label types (text-only, low emotion graphic or high emotion graphic) four times over two weeks.

Main outcome measures

Emotional reactions to the warnings were reported during the first and fourth exposures. Participants reported how often they considered the warnings, smoking myth endorsement, risk perceptions and perceptions of cigarett

SUBMITTER: Evans AT 

PROVIDER: S-EPMC5632120 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature