Communicating infectious disease prevalence through graphics: Results from an international survey.

ABSTRACT:

Background

Graphics are increasingly used to represent the spread of infectious diseases (e.g., influenza, Zika, Ebola); however, the impact of using graphics to adequately inform the general population is unknown.

Objective

To examine whether three ways of visually presenting data (heat map, dot map, or picto-trendline)-all depicting the same information regarding the spread of a hypothetical outbreak of influenza-influence intent to vaccinate, risk perception, and knowledge.

Design

Survey with participants randomized to receive a simulated news article accompanied by one of the three graphics that communicated prevalence of influenza and number of influenza-related deaths.

Setting

International online survey.

Participants

16,510 adults living in 11 cou

SUBMITTER: Fagerlin A 

PROVIDER: S-EPMC5660609 | biostudies-literature | 2017 Jul

REPOSITORIES: biostudies-literature