Ontology highlight
ABSTRACT:
SUBMITTER: Gardner MPH
PROVIDER: S-EPMC5728681 | biostudies-literature | 2017 Dec
REPOSITORIES: biostudies-literature
Gardner Matthew P H MPH Conroy Jessica S JS Shaham Michael H MH Styer Clay V CV Schoenbaum Geoffrey G
Neuron 20171116 5
How do we choose between goods that have different subjective values, like apples and oranges? Neuroeconomics proposes that this is done by reducing complex goods to a single unitary value to allow comparison. This value is computed "on the fly" from the underlying model of the goods space, allowing decisions to meet current needs. This is termed "model-based" behavior to distinguish it from pre-determined, habitual, or "model-free" behavior. The lateral orbitofrontal cortex (OFC) supports model ...[more]