Marketing health education: advertising margarine and visualising health in Britain from 1964-c.2000.
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ABSTRACT:
SUBMITTER: Hand J
PROVIDER: S-EPMC5750813 | biostudies-literature | 2017
REPOSITORIES: biostudies-literature
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Marketing health education: advertising margarine and visualising health in Britain from 1964-c.2000.
Contemporary British history 20170411 4
During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever's Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertising employed chronic disease prevention as a selling tool. This article assesses how the post-war enviro ...[more]
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2017-12-19 | GSE108215 | GEO