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Knowledge diffusion within a large conservation organization and beyond.

ABSTRACT: The spread and uptake of new ideas (diffusion of innovations) is critical for organizations to adapt over time, but there is little evidence of how this happens within organizations and to their broader community. To address this, we analyzed how individuals accessed information about a recent science innovation at a large, international, biodiversity conservation non-profit-The Nature Conservancy-and then traced the flow of how this information was shared within the organization and externally, drawing on an exceptionally data-rich environment. We used surveys and tracking of individual internet activity to understand mechanisms for early-stage diffusion (knowledge seeking and sharing) following the integration of social science and evidence principles into the institutional planning framework: Conservation by Design (CbD 2.0). Communications sent to all employees effectively catalyzed 56.4% to exhibit knowledge seeking behavior, measured by individual downloads from and visits to a restricted-access site. Individuals who self-reported through a survey that they shared information about CbD 2.0 internally were more likely to have both received and sought out information about the framework. Such individuals tended to hold positions within a higher job grade, were more likely to train others on CbD as part of their job, and to enroll in other online professional development offerings. Communication strategies targeting external audiences did not appear to influence information seeking behavior. Staff who engaged in internal knowledge sharing and adopting "evidence" practices from CbD 2.0 were more likely to have shared the document externally. We found a negative correlation with external sharing behavior and in-person trainings. Our findings suggest repeated, direct email communications aimed at wide audiences can effectively promote diffusion of new ideas. We also found a wide range of employee characteristics and circumstances to be associated with knowledge diffusion behavior (at both an organizational and individual level).

SUBMITTER: Fisher JRB

PROVIDER: S-EPMC5832310 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature

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Knowledge diffusion within a large conservation organization and beyond.

Fisher Jonathan R B JRB Montambault Jensen J Burford Kyle P KP Gopalakrishna Trisha T Masuda Yuta J YJ Reddy Sheila M W SMW Torphy Kaitlin K Salcedo Andrea I AI

PloS one 20180301 3

The spread and uptake of new ideas (diffusion of innovations) is critical for organizations to adapt over time, but there is little evidence of how this happens within organizations and to their broader community. To address this, we analyzed how individuals accessed information about a recent science innovation at a large, international, biodiversity conservation non-profit-The Nature Conservancy-and then traced the flow of how this information was shared within the organization and externally, ...[more]

PMID: 29494644

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Project description:Indigenous Peoples and Local Communities (IPLCs) have inhabited coastal areas, the seas, and remote islands for millennia, and developed place-based traditional ancestral knowledge and diversified livelihoods associated with the biocultural use of marine and coastal ecosystems. Through their cultural traditions, customary wise practices, and holistic approaches to observe, monitor, understand, and appreciate the Natural World, IPLCs have been preserving, managing, and sustainably using seascapes and coastal landscapes, which has been essential for biodiversity conservation. The international community has more than ever recognized the central role of IPLCs in the conservation of biodiversity-rich ecosystems, in particular, for the achievement of the Global Biodiversity Targets determined by the Parties to the United Nations Convention on Biological Diversity to tackle biodiversity loss. However, much remains to be done to fully recognize and protect at national levels IPLCs' Traditional Biodiversity Knowledge (TBK), ways of life, and their internationally recognized rights to inhabit, own, manage and govern traditional lands, territories, and waters, which are increasingly threatened. At the 2018 4th World Conference on Marine Biodiversity held in Montréal, Canada, eight themed working groups critically discussed progress to date and barriers that have prevented the achievement of the Aichi Biodiversity Targets agreed for the period 2011-2020, and priority actions for the Post-2020 Global Biodiversity Framework. Discussions in the "Application of Biodiversity Knowledge" working group focused on Targets 11 and 18 and the equal valuation of diverse Biodiversity Knowledge Systems (BKS). This Perspective Paper summarizes the 10 Priority Actions identified for a holistic biodiversity conservation, gender equality and human rights-based approach that strengthens the role of IPLCs as biodiversity conservation decision-makers and managers at national and international levels. Furthermore, the Perspective proposes a measurable Target 18 post-2020 and discusses actions to advance the recognition of community-based alternative conservation schemes and TBK to ensure the long-lasting conservation, customary biocultural use, and sustainable multi-functional management of nature around the globe.

Dataset Information

Knowledge diffusion within a large conservation organization and beyond.

Publications

Knowledge diffusion within a large conservation organization and beyond.

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