Ontology highlight
ABSTRACT:
SUBMITTER: Feldman G
PROVIDER: S-EPMC5904751 | biostudies-literature | 2018 Apr
REPOSITORIES: biostudies-literature
Feldman Gilad G Wong Kin Fai Ellick KFE
Psychological science 20180205 4
Escalation of commitment to a failing course of action occurs in the presence of (a) sunk costs, (b) negative feedback that things are deviating from expectations, and (c) a decision between escalation and de-escalation. Most of the literature to date has focused on sunk costs, yet we offer a new perspective on the classic escalation-of-commitment phenomenon by focusing on the impact of negative feedback. On the basis of the inaction-effect bias, we theorized that negative feedback results in th ...[more]