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Persuasiveness of Statistics and Patients' and Mothers' Narratives in Human Papillomavirus Vaccine Recommendation Messages: A Randomized Controlled Study in Japan.


ABSTRACT: Background:The human papillomavirus (HPV) vaccination percentage among age-eligible girls in Japan is only in the single digits. This signals the need for effective vaccine communication tactics. This study aimed to examine the influence of statistical data and narrative HPV vaccination recommendation massages on recipients' vaccination intentions. Methods:This randomized controlled study covered 1,432 mothers who had daughters aged 12-16?years. It compared message persuasiveness among four conditions: statistical messages only; narrative messages of a patient who experienced cervical cancer, in addition to statistical messages; narrative messages of a mother whose daughter experienced cervical cancer, in addition to statistical messages; and a control. Vaccination intentions to have one's daughter(s) receive the HPV vaccine before and after reading intervention materials were assessed. Statistical analysis was conducted using analysis of variance with Tukey's test or Games-Howell post hoc test, and analysis of covariance with Bonferroni correction. Results:Vaccination intentions after intervention in the three intervention conditions were higher than the control condition (p?

SUBMITTER: Okuhara T 

PROVIDER: S-EPMC5906532 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature

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Persuasiveness of Statistics and Patients' and Mothers' Narratives in Human Papillomavirus Vaccine Recommendation Messages: A Randomized Controlled Study in Japan.

Okuhara Tsuyoshi T   Ishikawa Hirono H   Okada Masafumi M   Kato Mio M   Kiuchi Takahiro T  

Frontiers in public health 20180412


<h4>Background</h4>The human papillomavirus (HPV) vaccination percentage among age-eligible girls in Japan is only in the single digits. This signals the need for effective vaccine communication tactics. This study aimed to examine the influence of statistical data and narrative HPV vaccination recommendation massages on recipients' vaccination intentions.<h4>Methods</h4>This randomized controlled study covered 1,432 mothers who had daughters aged 12-16 years. It compared message persuasiveness  ...[more]

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