Recall and Effectiveness of Messages Promoting Smoke-Free Policies in Rural Communities.

ABSTRACT:

Introduction

Low-cost media campaigns increase demand for smoke-free policies in underserved rural areas. The study examined the impact of loss- and gain-framed smoke-free print ads on recall and perceived effectiveness in rural communities, controlling for personal characteristics.

Methods

Following 6- to 9-month print media campaigns in three rural counties, recall and perceived effectiveness of loss-framed (ie, targeting dangers of secondhand smoke [SHS]) and gain-framed (ie, highlighting positive aspects of smoke-free air) ads were assessed using random-digit-dial phone surveys. Respondents were asked if they remembered each ad, whether they liked it, whether they were prompted to contact a smoke-free coalition, whether the ad made them think, and whether it prompted emo

SUBMITTER: Rayens MK 

PROVIDER: S-EPMC5942616 | biostudies-literature | 2016 May

REPOSITORIES: biostudies-literature