Ontology highlight
ABSTRACT:
SUBMITTER: Djurdjevic S
PROVIDER: S-EPMC6023310 | biostudies-literature | 2018 May
REPOSITORIES: biostudies-literature
Djurdjevic Smilja S Lee Peter N PN Weitkunat Rolf R Sponsiello-Wang Zheng Z Lüdicke Frank F Baker Gizelle G
Healthcare (Basel, Switzerland) 20180516 2
Philip Morris International (PMI) has developed the Population Health Impact Model (PHIM) to quantify, in the absence of epidemiological data, the effects of marketing a candidate modified risk tobacco product (cMRTP) on the public health of a whole population. Various simulations were performed to understand the harm reduction impact on the U.S. population over a 20-year period under various scenarios. The overall reduction in smoking attributable deaths (SAD) over the 20-year period was estima ...[more]