Ontology highlight
ABSTRACT:
SUBMITTER: Wan X
PROVIDER: S-EPMC6048468 | biostudies-literature | 2018
REPOSITORIES: biostudies-literature
Wan Xiaoyu X Wang Tingyi T Wu Jifei J
Frontiers in psychology 20180710
The present study focuses on the naive theory of exclusivity (vs.popularity) triggered by the sales level of self-expressive (vs. functional) products and introduces perceived self-image exclusivity and perceived face threat to explain the effect of self-expressive products' sales levels on consumers' purchase intention. Specially, about 900 young people participated in four experiments, which used T-shirts, pillows, cups, fashion coats and heating blankets as experimental materials. Through fou ...[more]